Oct 05, 2017

Fox’s turns fruity with new limited edition bag

Fox's Glacier Berries Limted Edition

Big Bear Confectionery has announced a brand new limited edition variant to be introduced to its iconic Fox’s Glacier range: Fox’s Glacier Berries.

Inspired by fresh, fruity flavours, the special edition mixed bags contain three different flavours: blueberry, cranberry and gooseberry. The 200g sharing bags will be on sale from October until the end of the year.

Andrew Ovens, marketing manager at Big Bear Confectionery said: “After the success of our Fox’s Glacier Ice Cream Favourites limited edition variant, which was available throughout the summer, we decided to offer Fox’s fans another special flavour to look out for.

“Berry flavours have seen huge popularity across a number of categories in recent years, so we saw this as a great area for NPD. Combining classic blueberry with more unexpected cranberry and gooseberry flavours, we’re confident the trio of flavours will be a hit with consumers looking to try something new this autumn.”

The limited edition bag will sit alongside the core Fox’s range, which includes Fox’s Glacier Mints, Fox’s Glacier Fruits and Fox’s Glacier Dark.

The iconic Fox’s brand will celebrate its 100th anniversary in 2018.

Big Bear brands are widely stocked across supermarkets, discounters and independent retailers. In addition to Fox’s Glacier, Poppets, XXX Mints and Just Brazils, the confectionery manufacturer is also an award-winning leading supplier of own-label sweets across products such as boils, gums and jellies, toffees and fudge.