Big Bear Confectionery, owner of the iconic brand Fox’s Glacier, is kicking off a year of activity to celebrate the brand’s 100th anniversary.
The brand has unveiled specially-designed anniversary packaging across its entire range of Fox’s Glacier Mints, Fruits and Darks to mark the birth of the brand in 1918.
This year’s milestone birthday will see Big Bear Confectionery execute a schedule of activity, including releasing commemorative collectable packaging harking back to the past century.
The brand also has NPD plans, with new limited-edition Fox’s variants planned for the second half of 2018.
Earlier this month the brand unveiled a sponsorship of Leicester Tigers, local to their primary site in Leicester. It continues a strong partnership with the Tigers which began in 2015, and which saw a link up with Big Bear’s XXX Mints brand.
Andrew Ovens, marketing manager, commented: “The Fox’s brand is one which UK consumers really hold dear, as it’s been a firm favourite for more than three generations. We’re excited to be celebrating this amazing milestone and we have lots of products in the pipeline which we know Fox’s fans are going to love!”